Shave

Benefits App

For The National Histadrut Employees

01

background

The For the national labor federation is an organization focused on proteeting woekers and improving employment conditions. Their consumer collective, the Shaveh Club, offers members substantial discounts across various sectors like tourism, real estate, automotive, fitness, dining, and fashion. Members also receive additional benefits such as health insurance and pensions through Histadrut’s service package. However, the organization’s app poses a challenge as it fails to provide a satisfactory response and hinders the easy access to benefits for eligible employees.

Goals

My goal is to reorganize the entire club, expand the consumer club with more benefits/stores and discounts and above all, to make everything accessible.

02

The Problem

By researching myself and consuting with shaveh other users,
I learned what causes frustration and disorientation with the app.

The main problems that arose:

  • The application is not compatible with mobile screens, there are interface compatibility issues.
  • The application is flooded with information – there is no clear organization of the information. All information is presented without order and organization.
  • There is no defined design language. On each page, the design is different and looks like a different application.
  • It is not possible to order/buy in the application. It requires you to navigate to the website to perform actions.

The current screens

There is no order and clear hierarchy on the home page.

Completely different design from the interface

The application takes the user to the website.

03

Research

Before diving in, I conducted a thorough market analysis of existing platforms that offer similar products.

I analyzed the search and filtering options, as well as the ordering experience, on similar platforms. I compared each app’s positive and negative features. Additionally, I researched the payment process and credit card top-up options provided by these applications.

04

User Persona

Dan Marcus

Social Worker

Age

Species

Family status

Education

Residence

35

Male

Married + 7

M.S.W in Social Work

‘Kida’

“Sometimes I just want to travel and hang out, shop smart or get reliable and accurate information.
I’m looking for apps that give benefits and discounts that encourage use so that I feel I’m getting what I deserve.”

biography

Dan Marcus is a social worker at HILA and a member of the National Histadrut. He is entitled to benefits from a variety of businesses, insurance discounts and more. The benefits and discounts can be obtained through Histadrut's app and website called SHAVEH but the app does not respond to him and every time he wants a discount/benefit from the system, he encounters difficulties - this causes him to simply stop in the middle of the order/search and not receive the benefit he deserves.

frustrations
  • Categories cut
  • Site bounces back
  • Incorrect search
  • The steps are not counted
Frequently used apps
Interests
  • basketball
  • skiing
  • reading
  • fitness

05

User Journey

User: Dan

Expectation: to find a vacation at a discount / payable benefit

DO
User enters the application To look for benefits and discounts
Looking for a vacation by filtering and matching
Finds a vacation as he wishes
Book a vacation at the hotel
Closes an order and receives a coupon code for a benefit
Think
Hope we find something good and cheap this time
How will I find the requested hotel if I don't see half of the categories?
Maybe from now on it will go quickly and easily
What this time? Why can't the order be made directly from the app?
Awww finally
Feel
Vigor and willingness
Lack of confidence
Hope
Frustration and despair
Excitement and fatigue

06

Conclusions

After thorough research, testing, surveys, interviews, and collaborative examination of the application’s issues and challenges from various perspectives, I have reached a few key conclusions.

 

  • The application categories need rearranging for better organization.
  • The health coins should be conveniently integrated into the app.
  • A reorganization of the hierarchy is needed to prioritize important references and ensure quick and easy navigation.
  • Overall, a mobile-friendly redesign that maximizes user convenience is necessary.

07

User Flow

08

Wireframe

09

Design

Getting started

Designing a clear interface that is functional, accessible and delightful.

Benefits

Rearranging categories in a more accessible and clearer way.

Filter Options

Advanced filtering option by location and date quickly and conveniently.

Category Selection

Display an ordered list in the selected category.

Room Selection

Choose a room with sorting options by price, size or location

Selected Room

The room details display with the option to view photos

Book Check

Displaying the order details before payment with the option of changing and updating

Order Confirmation

Successfully placed the order Congratulations!

10

Useability Testing

I tested the prototype with several existing and new users. The main points which arose and are currently being analysed for implementation.

Added the payment option of health points and credit together

Dropping multiple filter options and leaving 2 relevant and targeted options

Added user opinions and hotel ratings